Head of Sales · B2B Growth · Technical Sales

Jean Aboudé

Graduate Electrical Engineer (Dipl.-Ing.) · MBA International Sales & Strategy

More than 17 years of international B2B sales at Siemens, Kärcher and KLS Martin. I combine sales leadership with engineering, processes and AI – and build the digital tools for it myself.

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Jean Aboudé
17+years of international B2B sales
€10mrevenue responsibility, energy & automation, Siemens
+30%revenue growth on a €5.5m P&L, KLS Martin
+50%revenue from my own Sales Excellence programme, Kärcher

Career

Click on a company to visit it directly.

01/2026 – present

Project & Sales Director

Zender Spaces GmbH, Stuttgart region
  • Built the entire B2B sales organisation: strategy, processes, CRM and AI tools
  • Digitalised sales and operations: Operating App, Sales Companion, Academy, automations
10/2024 – present

Co-Founder | Operations, Sales & Processes

ABOVE Ecosystem, Stuttgart region
  • Responsible for operational implementation, sales and process development
10/2023 – 09/2024

Professional development: digital sales & AI

Digethic GmbH
  • Digital transformation, AI and data-driven sales
08/2020 – 09/2023

Regional Sales Manager

KLS Martin Group, Tuttlingen
  • Regional P&L of €5.5m incl. strategy, forecasting and reporting – revenue +30%
  • Led and coached a sales team of five
12/2016 – 07/2020

International Sales Manager / Trainer

Kärcher, Winnenden
  • International sales responsibility for industrial systems (€2.5m), key accounts and partner development
  • Sales Excellence programme – revenue +50%
01/2011 – 02/2016

Regional Sales Director Energy & Infrastructure

Siemens AG, Nuremberg & Nigeria
  • Energy and automation solutions with €10m revenue; built the regional sales organisation
  • SCADA major project (€15m) and set up the Siemens Power Academy Africa
01/2008 – 12/2010

Technical Project Manager & Trainer

Schneider Electric, Ratingen
  • Energy projects, customer consulting and technical training; Ring Main Units in Dubai (€2.5m)

Skills

Sales leadership & strategyBusiness developmentKey account managementP&L responsibilityKPI management & forecastingLeadership & coachingPartner developmentContract negotiationSales playbooks & SOPsHubSpot · Salesforce · SAPLinkedIn Sales Navigatorn8n · Make · BrevoAI & automationPower BI · SQL · PythonGerman · English · French

Education & certificates

Digitalisation · 2026

What I have built recently – and why it matters

For Zender Spaces GmbH I digitalised sales and operations from scratch – from the first contact to the customer's acceptance sign-off. One end-to-end system instead of isolated tools.

Why these projects matter

Sales is changing: customers research digitally, teams need to work faster and more measurably, and AI is becoming an everyday tool. At Zender Spaces I did not just sell – I built and digitalised the entire sales function from scratch, from first contact to the customer's sign-off.

These projects show what I bring to a company: I combine 17 years of sales experience with modern tools and build structures that make a whole team better. That is exactly what sales leadership needs today.

  • Sales built from scratch
  • Processes digitalised end to end
  • AI used in daily sales work
  • Transferable to any B2B team
iPhone & iPad

Operating App – every on-site process, digital

Measurements, surface inspection, inspection and acceptance reports plus the customer's digital signature – right on the iPad at the customer's site, paper-free.

Benefits for customers & team

  • Faster, error-free on-site surveys
  • Transparent, signed reports for the customer
  • Seamless hand-over to quotation and production
What this means for your companyFewer errors and less rework on site, clean documentation and faster invoicing – every project runs to the same standard.
Internal tool · demo on request
AI · CRM

Sales Companion – the AI-supported sales assistant

Daily prioritised tasks with channel, call guide, template and the right documents – connected to HubSpot and a KPI cockpit for pipeline and forecast.

Benefits for customers & team

  • No lead gets lost – consistent follow-ups
  • Consistently high conversation quality
  • Pipeline and KPIs always in view
What this means for your companyFaster onboarding of new sales reps, consistent conversation quality and a pipeline that is measurable at any time.
Internal tool · demo on request
Enablement

Zender Spaces Academy – onboarding in three languages

A digital learning platform for new employees: business model, methods and tools in modules – in German, English and French, with certificates to follow.

Benefits for customers & team

  • New colleagues productive faster
  • Consistent quality in every project
  • Knowledge that scales instead of depending on individuals
What this means for your companyNew employees become productive sooner; knowledge stays in the company instead of in individual heads.
academy.zenderspaces.com (internal access) ›
Customer experience

3D preview – see the result before ordering

Customers send a photo of their wall and receive a realistic visualisation of the wall design – as a basis for their decision before placing an order.

Benefits for customers & team

  • Confidence for the customer before investing
  • Shorter decision cycles
  • Higher closing rate
What this means for your companyShorter decision cycles for customers and higher close rates, because the result is visible upfront.
Visit design.zenderspaces.com ›

The end-to-end process – from lead to review

1Lead
Sales NavigatorHubSpotBrevo
23D preview
3D-VorschauKunden-Portal
3Survey
Operating App
4Quote
HubSpotLexware
5Printing
WallPenProjekt-Board
6Sign-off
Digitale SignaturOperating App
7Follow-up
n8nMakeBrevo

Every step is documented digitally; hand-overs between systems are automated.

Tech stack

The tools behind the process

I use these tools every day – and connect them through automation into one continuous system.

AI & automation

n8nWorkflows between CRM, email and apps
MakeAutomated handovers & notifications
Claude · ChatGPTAI assistants for quotes, copy, analysis

CRM & sales

HubSpotCRM, pipeline & Sales Companion
LinkedIn Sales NavigatorFinding & reaching target accounts
BrevoEmail campaigns & follow-ups

Operations & finance

Operating AppSite survey, sign-off & field processes
LexwareQuotes, invoices, accounting
Google WorkspaceDocuments, filing, collaboration

Design & data

CanvaPresentations & social media
WallPenRobotic wall printing
Python · SQL · Power BIAnalytics & KPI dashboards
Results

Responsibility and impact in figures

Selected figures from my positions.

Revenue and project responsibility (€m)

SCADA major projectSiemens · Africa
15m €
Energy & automationSiemens · Africa
10m €
Regional P&LKLS Martin
5.5m €
Industrial systemsKärcher · international
2.5m €
Ring Main UnitsSchneider Electric · Dubai
2.5m €

Revenue growth (%)

Sales ExcellenceKärcher
50 %
Market & customer strategyKLS Martin
30 %

Leadership: sales team of five (KLS Martin); set up the Siemens Power Academy Africa.

My story in pictures

Close to technology, close to people

Four continents, three industries, one constant: I go where the technology works – the workshop, the operating room, the job site. That is where trust is built, and trust turns into revenue.

01
2011 – 2016 · Siemens · Nigeria

Sharing knowledge, building markets

In Nigeria I built Siemens' sales for energy and automation – and built up the Siemens Power Academy Africa, where engineers learn on real SIMATIC stations. My key lesson: customers buy where they understand the technology and trust the people behind it.

Training on SIMATIC controllers at the Power Academy
Training on SIMATIC controllers at the Power Academy
02
2016 – 2020 · Kärcher · worldwide

On the road with partners on three continents

As International Sales Manager and Trainer I worked on site with our partners: in workshops in West Africa and the Caribbean, in training centres and seminar rooms. Together we diagnosed machines, read wiring diagrams and trained sales teams. Result of the Sales Excellence programme: +50 % revenue.

Video: dealer training in the classroom
Video: service work right at the machine
Service training at partner Bernabé, West Africa
Service training at partner Bernabé, West Africa
Fault diagnosis on the laptop, right at the machine
Fault diagnosis on the laptop, right at the machine
Reading wiring diagrams together with the technicians
Reading wiring diagrams together with the technicians
Repairing a scrubber dryer in the partner workshop
Repairing a scrubber dryer in the partner workshop
Everyday workshop life at the partner in Kingston, Jamaica
Everyday workshop life at the partner in Kingston, Jamaica
With the service team at the Kärcher training centre
With the service team at the Kärcher training centre
Commissioning a municipal sweeper
Commissioning a municipal sweeper
Sales seminar for dealers
Sales seminar for dealers
Home & Garden dealer seminar – a strong team
Home & Garden dealer seminar – a strong team
Product training in the showroom
Product training in the showroom
Kärcher Group (NOMA) industrial vacuum in action
Kärcher Group (NOMA) industrial vacuum in action
03
2020 – 2023 · KLS Martin · Tuttlingen

Medical technology: trust in the OR

At KLS Martin I sold integrated operating-room solutions as Regional Sales Manager – OR tables, surgical lights, ceiling supply units. This is not about products but about safety for patients and surgeons. With a team of five we grew regional revenue by 30 %.

In the KLS Martin OR showroom
In the KLS Martin OR showroom
Integrated OR with lights, table and media supply
Integrated OR with lights, table and media supply
04
since 2026 · Zender Spaces · Stuttgart region

From sales to a digital platform

At Zender Spaces we design spaces with digital wall printing. I lead sales and projects – and built the digital tools the team works with: Operating App, Sales Companion and Academy. My entire sales experience now lives in software.

Digital printing directly onto the wall
Digital printing directly onto the wall
Video: Reach people. Spark interest. Build trust.
05
today · Stuttgart region

Ready for the next challenge

Home is the Stuttgart region. What connects every stage: I understand the technology, I go to the people, and I measure myself by results. That is exactly what I bring to my next role as Head of Sales.

On the Neckar – my home, the Stuttgart region
On the Neckar – my home, the Stuttgart region

Let's talk

I am looking for a permanent position in sales leadership – Head of Sales, Sales Director or Regional Sales Director – in technical B2B sales in southern Germany.

kontakt@jean-aboude.com+49 176 5986 5160
LinkedInWhatsAppCV (PDF)